I am in love. This new, cutting edge collection of makeup is already a cult brand in our eyes. Kristin had the privilege of sitting down to learn about it with the creators and make up artist James Vincent. They gave her the breakdown on ’how to wear’ + ’how it’s made’.
1. Everything is created to have a long wear - a punk cannot have their eyeliner run during a show, nor can a marketing gal running in between meetings. 2. This line was in development for years in order to perfect the formulas - and it shows - the colors and quality are some of the best we’ve seen. 3. Don’t be intimated by the rocker-eqsue vibes, this line is surprisingly user-friendly, so if you’re rocking out in pajamas in your bathroom with nary a You Tube tutorial in sight, you’ll be fine.
3. AMERICANA Custom Coverage Concentrate - I am personally in love with this product. 4 products in 1. I love a super concentrated formula for blemish coverage, but I love a very, very light foundation coverage, so I blend with my favorite moisturizer of the week. This is also amazing as an undereye concealer.