Judith Springer, creator of FINE, searched for decades to find a deodorant that not only prevented odor but also satisfied her three obsessions - health, smelling great, and overall beauty [think - packaging]. When she couldn’t find one that checked off all three categories, she invented FINE, as in “end” in Italian - the end of her journey, but the beginning of a very successful Berlin-based natural beauty brand. The first scent - Vetiver Geranium - quickly sold out and became a cult classic. It took months to get back into stock, but the brand now encompasses multiple scents and products, each strictly natural, aluminum-free, vegan and cruelty-free, while being extremely conscious in packaging.
The classic Vetiver Geranium is a deodorant cream that’s so pure it’s literally edible. We love that the scent is so signature - sometimes a little deo is all you need to smell great. The simple tube packaging is so so chic. The new Minty Something is the brand’s unisex natural deodorant in stick form - and the stick is cardboard, so it’s truly a feel-good purchase.
The coolest bonus factor is that Judith grew up in the art world and wanted to use her expanding business as a way to give back and showcase artists - so every order comes with a commissioned print from her current collaborator (as if this brand could get any more aesthetically elevated!! ) …