where indie beauty gets discovered

Cult of Pretty serves up unbiased, un-B.S. information about fresh beauty brands you've never heard of. For nearly a decade we've connected ladies and guys with great product and helped countless founders to share their dream.

We cut through the marketing lingo, ingredient nonsense, and packaging sparkle (um we love good packaging tho) to connect you with your new cult favorites. One of us in an industry "insider" and the other isn't - we help each other figure out what's worth sharing here.

We love supporting entrepreneurs who create beauty with purpose. We are grateful to review gifted product that we honestly love (if we don’t love it, we don’t review it), and we use affiliate links where possible to help support the overhead associated with running this site. We also sell limited editions of our favorite products, with a portion of proceeds supporting our favorite charities.




A Little Bit Personal + Somewhat Professional