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The best beauty products you've never heard of. From drugstore to department store to there-is-no-store, these are our favorite cult beauty products. 

I'm Ann Colville Somma and I do product development and innovation in the beauty industry. Tatum Furnari is my co-captain - she's a barre instructor and wellness magician.

We are regularly ranked among the top global beauty blogs and in the top 1000 U.S. influencers on Fohr. Recently: Who What Wear | Barney's | Marie Claire | The Fashion Spot | Stylecaster | Byrdie | OK Magazine | Total BeautyRefinery 29



We're proud to partner with global brands like Rimmel, Vogue, and Kate Spade, as well as helping break indie brands. The vast majority of product we review is gifted by the brands (we only review what we love). We use affiliate links when possible to monetize our content. Partnership posts are boosted content created with the brand and we receive compensation in exchange for our promotion and content. We only offer partnership opportunities to brands that align with our vision for the blog and offer product quality we know will deliver to our readers. Email us at for our media kit and sponsorship ideas.