So I got a little bit of grief on a post last week with regards to product claims, which reminded me to do a post on a lip “stain” pencil I’ve been loving - not just because the color is beautiful but also … bonus! my eyes are in the best shape of their lives on account of the rolling.
This post is not to criticize - in fact, this is my go-to lip product right now - I just want to share the role that copy and claims play in my feeling about a product.
And that is pretty much … NONE. I’ve been writing copy for my whole career in beauty, so when I see it on products I don’t think WOW what a claim! I think WOW who wrote that gem?? You might feel the same way about stuff in your profession … ex. if you’re a photographer you’re thinking Meh I wouldn’t have used that lighting set up … etc.
Tarte Lipsurgence Natural Lip Stain is a great product - the Amused shade is a perfect sheer bright pink that looks amazing with a tan - but here are some of the copy points:
- “For a natural flush that will stay all day.” - This is just not true in my experience, which is fine, I don’t mind reapplying because it feels like lip balm and the color is pretty foolproof if you don’t have a mirror.
- “LipSurgence™ technology … is clinically proven to increase moisture content by an astonishing 6000%.” - Ok, clinically proven means someone (Tarte or the ingredient manufacturer) spent money to ensure this is technically true, so believe it, however … Vaseline and many other products will boost the moisture level of your skin/lips/desk by beaucoup percent too and the bottom line is who cares?? Once you get into quadruple digits it’s just silly. But - it does moisturize well and feels great going on.
- “The result is naturally fuller, healthier lips without any irritation or stinging.” The fuller part is true due to plumping, and no irritation or stinging for me, but as for the healthier part … define health?
The bottom line? If you like a product and it works for you, I think that’s really all that matters (unless we’re talking about false claims about animal testing or unsafe ingredients).
Does this: Perfect pop of pink in a moisturizing, plumping balm stick … there’s also a MATTE version
Is this: Tarte Lipsurgence Natural Lip Stain
Get this: Above
What’s your feeling about beauty product claims? Do you pay attention or ignore?
Image: Jason Levesque/Stuntkid